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  On Hold Message (OHM)  

What is an On Hold Message?
You often call companies looking for a particular person, but usually the call is answered by an operator. The operator will in turn put you on hold when he or she connects the call to the required extension. An On Hold Message system may sound like this, “welcome to IBC Advertising. IBC Advertising is an audio production services provider……..” An On Hold Messages has both functional and image roles and it works with all popular brands of EPABX systems such as Panasonic, NEC, Nitsuko, Ericsson, Nortel, Avaya, Alcatel, Siemens, Samsung, 3com, Cisco, Matrix etc.


Why should you have an On Hold Message (OHM)?
•  On Hold Message is a very focused and cost effective (a one time investment) advertisement/ communication option addressing the people who actually happen to call you.

•  On Hold Messages can be of various kinds. It can be a general profile of your company and its activities, topical sales messages, seasonal promotion messages, brand messages, Jingles, Musical On Hold Messages or even your corporate music. It is up to you to convey the right message to your clients.
•  The effectiveness of any advertising medium depends on the message and how and when it is delivered. OHM is highly focused, extremely cost effective and totally in your control unlike any other public media.
•  Callers, while on hold, generally get to hear a monotonous built-in music, which generates only boredom. Give them relevant information about yourself and it will catch and hold their attention and interest.
•  At times even the monotonous music is missing, leaving the caller wondering if the line has been cut altogether. Wrong and bad impressions lead to lost calls and of course lost business. Avoid wrong impressions; it tends to have a negative cumulative effect on your business.
•  Connecting radio to your telephone is not a good idea. When your customer calls you, the radio may be playing your competitor’s advertisement. You wish to give your client the wrong message?
•  As the saying goes “The first impression is the best impression”. In a competitive business scenario your first contact with the customer is usually over the phone, why not impress them first time, every time, with a professional approach.
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